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Marketing to the Affluent, by Thomas Stanley
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From "The New York Times" Bestselling Author of "The Millionaire Next Door, " the Classic Guide on How to Market to the Rich.
Myths and Realities about the Affluent
Understanding What the Affulent Want
Finding "Overlooked" Millionaires
Positioning Yourself as an Expert
- Sales Rank: #387056 in Books
- Brand: Stanley, Thomas J.
- Published on: 1997-08-22
- Original language: English
- Number of items: 1
- Dimensions: 8.70" h x .70" w x 6.00" l, 1.20 pounds
- Binding: Paperback
- 336 pages
Most helpful customer reviews
21 of 23 people found the following review helpful.
This book should be issued with every Securities License
By Jeffrey E Ellis
For the first time, the financial services industry professional can peek into the trends, buying habits, preferences, and unique characteristics of America's truly wealthy.
This book goes a long way toward dispelling popular myths about the affluent. BMW or Chevrolet? Rolex or Timex? Ralph Lauren or Wal-Mart? If you have ever wondered who REALLY had wealth in America? This will give you the insights you're looking for.
For sales professionals looking to prospect those customers with the greatest buying power or investing abilities, this book is required reading. As a National Sales Manager for a bank brokerage firm, I have given my brokers complimentary copies. I can tell right away which ones read it!
46 of 48 people found the following review helpful.
Only relevant to a select few
By Amazon Customer
This book would be great to those marketing financial services. Example after example is spent determining how to market securities and finding out about how to find them. Unfortunately, if you are in any other line of business, there will be precious little for you to take away with this book. It was a waste of my money, but again, if you are selling financial products go for it.
Mark
7 of 12 people found the following review helpful.
Outstanding Book, First of its kind
By Kindle Customer
Dr. Thomas Stanley has become a big name since his book "The Millionaire Next Door" but some of his have been tracking his work since his days as Georgia State Professor.
This was his breakthrough work. Lots of original research and tremendous insights.
I work as a financial consultant to people who receive personal injury awards and found Dr. Stanley's writing extremely valuable.
Anyone who works with high producers or who wants to be a high income producer should own this book.
Don McNay...
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