Rabu, 12 Desember 2012

[V953.Ebook] PDF Ebook The Mythic Bestiary: The Illustrated Guide to the World's Most Fantastical Creatures, by Tony Allan

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The Mythic Bestiary: The Illustrated Guide to the World's Most Fantastical Creatures, by Tony Allan



The Mythic Bestiary: The Illustrated Guide to the World's Most Fantastical Creatures, by Tony Allan

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The Mythic Bestiary: The Illustrated Guide to the World's Most Fantastical Creatures, by Tony Allan

Dragons and firebirds, fairies and orcs: these are just a few of the residents of The Mythic Bestiary. A whole menagerie of make-believe beings from the earth, water, and air inhabit these stunningly written and eye-catching pages, from Japan’s Yukki-onna, a beautiful but deadly spirit who appeared to stranded travelers, to the two-headed venomous snake Amphisbaena, which hailed from the imagination of the Greek poet Nicander. Many are hybrids such as the Quetzalcoatl, the Aztecs’ gorgeous combination of serpent and bird; others, more monstrous, tested the mettle of ancient heroes. A few, like the gigantic winged lion, lammasu served as guardian angels, warding against evil spirits.
This guide gives not only a taxonomy of size, appearance, habitat, and powers, but also provides vivid descriptions of the cultures that produced them.

  • Sales Rank: #891351 in Books
  • Brand: Brand: Duncan Baird
  • Published on: 2008-10-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.25" h x 8.75" w x 1.00" l, 2.91 pounds
  • Binding: Hardcover
  • 256 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

4 of 4 people found the following review helpful.
Not a bad book
By Chevelle_67
I bought this book more to help with ideas for new drawings. There were some beasts in here that I had completely forgotten about. I also noticed that there were a few missing. In all I am glad that I bought this book.

7 of 7 people found the following review helpful.
Simply Splendid
By GorJess
I just love this book. The book is exactly as it appears in the image, though unfortunately the viewer cannot see the splendid illustrations inside. The author of this title, Tony Allan, has written numerous books of similar kind and so is very well informed in studies of the mythological - this results in a GREAT wealth of (interesting) information and where necessary there are references to contemporary incarnations of some of the mythological creatures in the book, such as those in Tolkien's "Lord of the Rings" and Rowling's "Harry Potter". I highly recommend this title to anyone with even the vaguest interest in mythology.
Hope this review is helpful =]
GorJess

22 of 27 people found the following review helpful.
Not for young children
By Another reviewer
A very interesting book, but this was a gift for my 7 yr old son and, unfortunately, it's not appropriate for young children. While I was prepared for some mild nudity in depictions of mermaids and sirens, I was not prepared to explain why succubi "visited men (particularly monks) at night, giving them impure thoughts and wet dreams." (p. 180) Still, with the appropriate audience, it's an interesting read that explains who all these creatures are the keep popping up in both classic and modern literature.

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[P614.Ebook] Ebook Download The Rings of Venus, by Pat McCord

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The Rings of Venus, by Pat McCord

Written by award-winning author Pat McCord with the cooperation of The Venus Project, The Rings of Venus creates the world of the future as envisioned by Jacque Fresco. The book is an adventure and science fiction novel for young adults (with just a touch of romance). Not just for kids, the book invites adults who already love Fresco’s philosophy and designs to experience life in the city and to consider issues that could threaten an innovative community like Venus. The Rings of Venus includes twelve stunning graphics by Jacque Fresco.

  • Sales Rank: #1256348 in eBooks
  • Published on: 2011-06-01
  • Released on: 2011-06-01
  • Format: Kindle eBook

Most helpful customer reviews

5 of 5 people found the following review helpful.
What if there was a futuristic city in America?
By maruski
What would it be like to live in a city of the future? What if someone had already started one of these futuristic cities, and we could visit it today? Pat McCord's "The Rings of Venus" imagines just such a scenario. Nick Hammond gets a reprieve from school when is dad arranges for the family to move into a futuristic city in central Florida (based on the philosophies of futurist and designer Jacque Fresco). Leaving a typical American neighborhood, the family begins a very different kind of life where self-replicating machines build structures in one day, cars drive themselves and schools as Nick knows them are non-existent. Not all is paradise, though. The only other kid Nick's age was sent to Venus by the Florida detention system and is determined to destroy the city. Even worse, the most beautiful girl Nick has ever known, Alana, may not be what she seems. The plot and sub plots in this story make a fascinating read.

What is so cool about this book is the way the author manages to present the whole idea as believable; as if there really could be such cities just a car ride away. The amazing thing is that while this city is almost magical in its ability to address human needs, the reader clearly sees how today's technology could become the basis for this kind of living in the future, leaving the reader with a bit of wide-eyed wonder and thinking "what if. . . ?" Not just for kids--everyone will love this book, with graphics by Jacque Fresco.

6 of 6 people found the following review helpful.
Loved this book
By saveabook
I wish I could live in a world like this. Really enjoyed the story. My 11 year really enjoyed it as well. Very inspiring to him.

5 of 5 people found the following review helpful.
Fabulous fiction. . .or fact?
By Becky Masterman
While geared for young adult, this old adult was amazed by the utter believability of a totally automated society. The Venus Project actually exists in Florida, and McCord has taken that reality and pushed the envelope to maximum capacity. With food coming up through the floor and machines creating buildings on their own, the barriers between fact and science fiction are blurred. While supportive of the project the author skillfully crafts some 'trouble in paradise,' which I won't reveal here. An entertaining read and, even better, one that will spark a lot of discussion with your kids.

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Sabtu, 08 Desember 2012

[A961.Ebook] Ebook Download Government by the People, by David B. Magleby and Paul C. Light

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Government by the People, by David B. Magleby and Paul C. Light

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Government by the People, by David B. Magleby and Paul C. Light

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Government by the People, by David B. Magleby and Paul C. Light

  • Sales Rank: #107751 in Books
  • Published on: 2009
  • Binding: Hardcover
  • 624 pages

Most helpful customer reviews

13 of 14 people found the following review helpful.
Great Intro to American Politics Textbook
By Jill U.
Excellent intro to politics text. I highly recommend it for a classroom or for anyone really who wants to sit down with a plain-spoken piece to get you to understand our government. Whether it is for someone with little knowledge as to who this vast bureaucracy works, or for someone with a fairly good knowledge of it all - I don't think it will disappoint.
I think what I appreciated the most was the honesty that the text was written. The authors also included a good amount of humor to emphasize the point (in cartoon, comic, Top 10 List, etc), in order to keep a reader interested.
I think this text is also a good reference as well, as there are numerous court cases and explicit examples of gov't at work - that if you are ever at a loss for "what was it that happened?" or "what does that term mean?" Things are extremely easy to find and be referred to.
Good works.

13 of 15 people found the following review helpful.
One Book for Sister Sarah
By Edwin C. Pauzer
The reflection from the light shone on the book and back on me from the shelf, as I felt another impulse purchase coming on. I reflected how I had only one political science course throughout college. Not unlike the puppy dog at the kennel that licks you through the cage, the book was saying, "Pick me." I did.

My twentieth edition, hard cover copy provides everything we should know about how our government works, and therefore would be an excellent source for 98% of our population. Besides providing a DVD for interactive simulation of government working, it contains a copy of the U.S. Constitution (my fourth), beautiful maps, and illustrations of various demographics, including the breakdown of electoral votes. The book also covers everything you might want to know about balancing the nation's checkbook, running for Congress, who's got the power?, lobbying in America, a political survey asking readers what they believe, and much, much more.

For those who never had the benefit of such a course, or wondered if they missed something about politics through an education of coincidental learning and hard knocks, this book would be a thorough and ideal learning tool.

It is a frequent source of reference. I'm even thinking of sending a copy to Sarah Winkums.

6 of 6 people found the following review helpful.
Gives great insight to American government
By R. Verma
I was amazed at how interesting this book was. I used it for a class I was taking, and I had many preconceived notions that I would not like the class. I was very surprised that everything was so interesting. The author has gathered all of the latest information that was available during the publication of the book, and intergrates the ideas and concepts very well. The book gives you information that a normal person of the "general public" would not have known. I found that every chapter had something to learn that benefited me and that everything in this book applied to me as an American. Great text for my online class; I'm glad we used this book.

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Jumat, 07 Desember 2012

[C162.Ebook] Fee Download Eureka Math Geometry Study Guide (Common Core Mathematics), by Great Minds

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  • Sales Rank: #3306271 in Books
  • Published on: 2016-08-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x .30" w x 8.50" l, .0 pounds
  • Binding: Paperback
  • 144 pages

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Kamis, 06 Desember 2012

[O351.Ebook] Download Ebook The Software Project Manager's Bridge to Agility, by Michele Sliger, Stacia Broderick

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The Software Project Manager's Bridge to Agility, by Michele Sliger, Stacia Broderick

When software development teams move to agile methods, experienced project managers often struggle—doubtful about the new approach and uncertain about their new roles and responsibilities. In this book, two long-time certified Project Management Professionals (PMPRs) and Scrum trainers have built a bridge to this dynamic new paradigm. They show experienced project managers how to successfully transition to agile by refocusing on facilitation and collaboration, not “command and control.”

The authors begin by explaining how agile works: how it differs from traditional “plan-driven” methodologies, the benefits it promises, and the real-world results it delivers. Next, they systematically map the Project Management Institute’s classic, methodology-independent techniques and terminology to agile practices. They cover both process and project lifecycles and carefully address vital issues ranging from scope and time to cost management and stakeholder communication. Finally, drawing on their own extensive personal experience, they put a human face on your personal transition to agile--covering the emotional challenges, personal values, and key leadership traits you’ll need to succeed.

Coverage includes

  • Relating the PMBOKR Guide ideals to agile practices: similarities, overlaps, and differences
  • Understanding the role and value of agile techniques such as iteration/release planning and retrospectives
  • Using agile techniques to systematically and continually reduce risk
  • Implementing quality assurance (QA) where it belongs: in analysis, design, defect prevention, and continuous improvement
  • Learning to trust your teams and listen for their discoveries
  • Procuring, purchasing, and contracting for software in agile, collaborative environments
  • Avoiding the common mistakes software teams make in transitioning to agile
  • Coordinating with project management offices and non-agile teams
  • “Selling” agile within your teams and throughout your organization

For every project manager who wants to become more agile.

Part I����An Agile Overview 7

Chapter 1����What is "Agile"? 9

Chapter 2����Mapping from the PMBOKR Guide to Agile 25

Chapter 3����The Agile Project Lifecycle in Detail 37

Part II����The Bridge: Relating PMBOKR Guide Practices to Agile Practices 49

Chapter 4����Integration Management 51

Chapter 5����Scope Management 67

Chapter 6����Time Management 83

Chapter 7����Cost Management 111

Chapter 8����Quality Management 129

Chapter 9����Human Resources Management 143

Chapter 10����Communications Management 159

Chapter 11����Risk Management 177

Chapter 12����Procurement Management 197

Part III����Crossing the Bridge to Agile 215

Chapter 13����How Will My Responsibilities Change? 217

Chapter 14����How Will I Work with Other Teams Who Aren't Agile? 233

Chapter 15����How Can a Project Management Office Support Agile? 249

Chapter 16����Selling the Benefits of Agile 265

Chapter 17����Common Mistakes 285

Appendix A����Agile Methodologies 295

Appendix B����Agile Artifacts 301

Glossary 321

Bibliography 327

Index 333

  • Sales Rank: #354072 in Books
  • Published on: 2008-05-29
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .90" w x 7.30" l, 1.74 pounds
  • Binding: Paperback
  • 384 pages

From the Back Cover
When software development teams move to agile methods, experienced project managers often struggle-doubtful about the new approach and uncertain about their new roles and responsibilities. In this book, two long-time certified Project Management Professionals (PMPRs) and Scrum trainers have built a bridge to this dynamic new paradigm. They show experienced project managers how to successfully transition to agile by refocusing on facilitation and collaboration, not "command and control." The authors begin by explaining how agile works: how it differs from traditional "plan-driven" methodologies, the benefits it promises, and the real-world results it delivers. Next, they systematically map the Project Management Institute's classic, methodology-independent techniques and terminology to agile practices. They cover both process and project lifecycles and carefully address vital issues ranging from scope and time to cost management and stakeholder communication. Finally, drawing on their own extensive personal experience, they put a human face on your personal transition to agile--covering the emotional challenges, personal values, and key leadership traits you'll need to succeed. Coverage includes

  • Relating the "PMBOKR Guide" ideals to agile practices: similarities, overlaps, and differences
  • Understanding the role and value of agile techniques such as iteration/release planning and retrospectives
  • Using agile techniques to systematically and continually reduce risk
  • Implementing quality assurance (QA) where it belongs: in analysis, design, defect prevention, and continuous improvement
  • Learning to trust your teams and listen for their discoveries
  • Procuring, purchasing, and contracting for software in agile, collaborative environments
  • Avoiding the common mistakes software teams make in transitioning to agile
  • Coordinating with project management offices and non-agile teams
  • "Selling" agile within your teams and throughout your organization
For every project manager who wants to become more agile. Part I An Agile Overview 7 Chapter 1 What is "Agile"? 9 Chapter 2 Mapping from the PMBOKR Guide to Agile 25 Chapter 3 The Agile Project Lifecycle in Detail 37 Part II The Bridge: Relating PMBOKR Guide Practices to Agile Practices 49 Chapter 4 Integration Management 51 Chapter 5 Scope Management 67 Chapter 6 Time Management 83 Chapter 7 Cost Management 111 Chapter 8 Quality Management 129 Chapter 9 Human Resources Management 143 Chapter 10 Communications Management 159 Chapter 11 Risk Management 177 Chapter 12 Procurement Management 197 Part III Crossing the Bridge to Agile 215 Chapter 13 How Will My Responsibilities Change? 217 Chapter 14 How Will I Work with Other Teams Who Aren't Agile? 233 Chapter 15 How Can a Project Management Office Support Agile? 249 Chapter 16 Selling the Benefits of Agile 265 Chapter 17 Common Mistakes 285 Appendix A Agile Methodologies 295 Appendix B Agile Artifacts 301 Glossary 321 Bibliography 327 Index 333

About the Author

Michele Sliger has extensive experience in agile software development, having transitioned to Scrum and XP practices in 2000 after starting her career following the traditional waterfall approach. A self-described “bridge builder,” her passion lies in helping those in traditional software development environments cross the bridge to agility. Michele is the owner of Sliger Consulting Inc., where she consults with businesses ranging from small startups to Fortune 500 companies, helping teams with their agile adoption, and helping organizations prepare for the changes that agile adoption brings. A frequent conference speaker and regular contributor to software industry publications, Michele is a strong advocate of agile principles and value-driven development practices. She is a certified Project Management Professional (PMPR) and a Certified Scrum Trainer (CST). She has an undergraduate MIS degree and an MBA. When not working, Michele volunteers as a grief facilitator for teens at Judi’s House, a nonprofit dedicated to helping children learn how to cope with the loss of a loved one.

Stacia Broderick has worked as a project manager for fifteen years, the last eight in software development. She was fortunate to be helped across the bridge under the mentorship of Ken Schwaber while working for Primavera Systems in 2003 and ever since has helped hundreds of teams the world over embrace the principles of and transition to an agile way of creating products. Stacia founded her company, AgileEvolution, Inc., in 2006 based on the belief that agile practices present a humane, logical way for teams and companies to deliver products. Stacia is a Certified Scrum Trainer as well as a PMPR, a mix that proves valuable when assisting organizations’ transition from traditional to modern practices. Stacia enjoys running, playing classical violin, and spending time with her family.

Excerpt. � Reprinted by permission. All rights reserved.
Preface Preface

We are dedicated to the use of Agile practices in software development (a.k.a. Agilists), but we didn't start out that way. We began as Project Management Professionals (PMP�) 1 who used more traditional methods in the development of software.

Why We Wrote This Book

We followed the approaches outlined in the Project Management Institute's A Guide to the Project Management Body of Knowledge—Third Edition (PMBOK� Guide) for much of our careers, and in moving to Agile approaches we became more aware of the misconceptions out there surrounding the subject matter of this book—incorrect ideas that we once believed as well. Now as Agile consultants, we continue to hear our clients say that they believe (incorrectly) that if they are to keep their PMP certification and follow the practices outlined in the PMBOK� Guide that they must use a waterfall-like methodology. We also hear the mistaken belief that Agile approaches lack discipline and rigor. And we see the fear and dismay of those who believe that their investment in the Project Management Institute (PMI) may be for naught if they follow the path to agility.

It is our goal to dispel these myths in our book and show that the Third Edition of the PMBOK� Guide does in fact support Agile software development methods and that the investment that project managers have made in the PMI and in the practices outlined in the PMBOK� Guide are still solid and appropriate to pursue. It is clear to us that the PMBOK� Guide is methodology-neutral and supports good project management practices regardless of the approach chosen. Although many are already aware of this fact, we find that there are still many who are not. As PMPs who are now Agile enthusiasts, we feel it is important to also dispel the mistaken notion in the Agile community that PMPs cannot be good Agile project managers. We would like to build a bridge between the two, thus the need for this book.

Structure and Content of the Book

Accordingly, we've put much of the detail concerning this bridging in Part II, where we map the PMBOK� Guide's practices to Agile practices. It is our intent to show project managers that in moving to an Agile methodology, they do not move away from implementing PMI-recommended practices—they simply implement the practices in a different way, making sure that the intent behind these practices remains true. In some chapters you'll find a clear mapping, whereas in others the mapping is more imprecise. This book is intended to be a guide, a way to take the lexicon you are already familiar with and relate it to a new way of developing software. This book will not replace any of the more specific Agile practice books in the market today, and we encourage you to supplement this reading with other books on particular Agile methods (Scrum, XP, Lean, Crystal, and so on).

The next several sections provide a quick preview of the book.

Part I: An Agile Overview

Part I introduces you to the basic terms and concepts of Agile software development. We begin in the first chapter ("What is Agile?") with a look back at the emergence of agile ideas in the history of software development. You may be surprised to learn that even Winston Royce's paper on the waterfall approach recommended an iterative cycle and the involvement of the end user in the whole of the project! From this history we move forward and review the concepts behind the Agile Manifesto and its associated principles, which are the basis of all agile software development frameworks.

In Chapter 2, "Mapping from the PMBOK� Guide to Agile," we look at the history of the PMI and its most famous contribution to the practice of project management, the PMBOK� Guide. We'll examine how the PMBOK� Guide project lifecycle phases and project management process groups can be related to the Agile Fractal. And we'll reiterate again that you can be agile and be in keeping with the recommendations outlined in the PMBOK� Guide.

Chapter 3, "The Agile Project Lifecycle," describes the agile project lifecycle—from release planning to iteration planning to daily planning—and how demos, reviews, and retrospectives at the end of each iteration allow the team to continually improve. This chapter begins the use of terminology and concepts that we expand on throughout the rest of the book.

Part II: The Bridge: Relating PMBOK� Guide Practices to Agile Practices

This is the part of the book where we review each of the PMBOK� Guide knowledge areas and discuss what you used to do as a traditional project manager, and what you should consider doing instead as an agile project manager. As the title implies, we are trying to build an explicit bridge between the traditional and the agile, and provide you with guidance on what tasks and activities you should substitute—or keep.

As it is in the PMBOK� Guide, the knowledge areas are not in any type of chronological order. In both traditional and agile project management settings, you will find yourself doing most of these activities in parallel.

Because there is some overlap in the knowledge areas, you may find some ideas and concepts repeated. We did this intentionally, because we expect many of you to use this part of the book as a reference guide, and may therefore start with any of these chapters in any order. However, to keep the repetition to a minimum, we do use references to other chapters rather than rewrite large sections.

The chapters in Part II include the following:

  • Chapter 4: "Integration Management"

  • Chapter 5: "Scope Management"

  • Chapter 6: "Time Management"

  • Chapter 7: "Cost Management"

  • Chapter 8: "Quality Management"

  • Chapter 9: "Human Resources Management"

  • Chapter 10: "Communications Management"

  • Chapter 11: "Risk Management"

  • Chapter 12: "Procurement Management"

Part III: Crossing the Bridge to Agile

Whereas Part II covers the specific practical activity changes, Part III covers the softer skills of being an agent of change and what this change means for you personally and professionally. Having answered much of the "what" you need to do in Part II, we turn our focus to "how" to make these changes in Part III. From how your role changes, to how you'll work with others who aren't agile, to what to watch out for, we respond to the commonly asked questions of those who are about to cross the bridge. The chapters in Part III complete the main body of the book:

  • Chapter 13: "How Will My Role as a Project Manager Change?"

  • Chapter 14: "How Will I Work with Other Teams Who Aren't Agile?"

  • Chapter 15: "How Can a Project Management Office Support Agile? "

  • Chapter 16: "Selling the Benefits of Agile"

  • Chapter 17: "Common Mistakes"

Appendixes

We've included two appendixes we hope you will find useful. Appendix A, "Agile Methodologies," runs down a number of the software development methodologies that fall under the Agile umbrella. Appendix B, "Typical Agile Artifacts," includes a look at the typical Agile project "artifacts."

Who This Book Is For

Although this book is targeted at software project managers who are members of the PMI, anyone who is doing traditional software project management will benefit from seeing agility presented in terminology to which they are accustomed. We will refer to these long-established methodologies as "waterfall," "plan-driven," or "traditional," all of which refer to sequential, phased, noniterative approaches to software development.

Final Thoughts

We should also make it clear that we are not sanctioned by PMI or any of its representatives. This book is the result of our research, interpretation, and experience. Although we used the Third Edition of the PMBOK� Guide in our studies, we expect that as the PMBOK� Guide goes through further revisions, you will still find the concepts presented here to be relevant.

Endnotes

1. "PMP," "PMI," and "PMBOK Guide" are registered marks of Project Management Institute, Inc.


� Copyright Pearson Education. All rights reserved.

Most helpful customer reviews

28 of 30 people found the following review helpful.
Agile and PMI are Compatible!
By J. Deville
Finally a book in the agile series that acknowledges agile and PMI are compatible. As a PMP and CSM, one of my long time frustrations has been too many agile authors create a stereotype of an overly bureaucrat waterfall process being managed by a dictator project manager. That may be a great way to sell their books, but their rejection of sound project management principles has been a disservice to the industry--the classic mistake of throwing out the baby with the bathwater.

As the title states, Sliger and Broderick sets out to bridge this divide and does a super job showing how agile management practices fit into the project management body of knowledge (PMBOK). They reinforce this message with extensive quotes from the PMBOK that explicitly address incremental and iterative development. I especially like their chapter summaries which compare and contrast project manager approaches to specific practices under a plan-driven and an agile project. One of their key messages is that project managers should allow the team to focus on the current iteration, allowing the project managers to focus on removing impediments to future work. This is sound advice no matter what development framework you are using.

Sliger and Broderick discussion on how agile is being extended to product and release planning and how it's adapting to interfacing with PMOs and non-agile teams is also very relevant. While agile purest reject such notions, these are issues that my clients are facing today. Sliger and Broderick succinctly summarize the current thinking on agile product and release planning and provide sound advice on adapting agile to meet these real-world needs.

One shortcoming in the book is that the authors imply that agile is the silver-bullet that should always be used. I wished they would have acknowledge that while agile methods are appropriate in many situations; plan-driven methods are the appropriate choice for other situations. (See Balancing Agility and Discipline: A Guide for the Perplexed by Barry Boehm and Richard Turner)

I highly recommend this book and will be adding to our seminars reference lists. It is especially useful to experienced project managers. As the product description (see above) states they often struggle while transitioning to agile. However, I don't think they are doubtful about the approach, but instead are confused by the hype they encounter. It will also be useful to agilest who starting to see through the hype in other books. Sliger and Broderick have cut through the hype and reinforce the point that effective project management principles still apply.

20 of 23 people found the following review helpful.
An important book
By Bas Vodde
When I saw this book, I knew I had to read it, though I was very skeptical about it. Mapping the PMBOK practices to agile practices, is that the right thing to do? Why would you want to do that? What are the authors trying to prove?

The first chapter already helped me forward and removed some of my skepticism. This book is really what is says it is. It's a bridge for the traditional PMI project manager to understand what the difference is between traditional projects and agile projects and it's written in the language of a traditional project manager, the language of PMBOK. From that perspective, I've come to see this as an smart and important book thatm hopefully, will help lots of trainer project managers to understand what agile development is trying to do and why.

The book start with an introduction by Stacia, who describes her experience moving from a traditional environment to an agile environment and the difficulty she faced of changing the way of working she was used to. An excellent introduction that sets the tone of the rest of the book.

The rest of the book consists of 3 parts (plus some appendixes). The first part is the "standard introduction" part in which Agile development gets introduced, in which the first mapping of Agile development to the PMBOK is made and ends with a chapter on a generic agile lifecycle model, which is a guideline for the rest of the book.

The second part is the main part of the book and is structured around the different chapters of the PMBOK. This part actually maps to the PMBOK even on sub-chapter level, done quite well. Within each of the PMBOK chapters, the authors explain the problems the PMBOK tries to solve and how Agile practices solve the same problems, but in a different way. It summarizes this in every chapter with a comparison between traditional practices and Agile practices.

All the chapters seem to cover all the major agile project management practices. It starts with integration management and discussing how all things integrate together and how changes are managed. From there it moves to scope control and explains the differences between traditional WBS task breakdowns and working in a more feature-based way. Time management is next, covering the different planning cycles in the generic agile lifecycle framework (they introduced in Chapter 3). Next is cost management, and quality management. Chapter 9 covers human resource management and was a really nice chapter in which the authors describe well the difference between traditional project resourcing and trying to work with fixed teams that can actually learn new skills when needed. By this time, I felt the major topics had been covered, but there still needed to be communications management and Risk Management to make the mapping of the PMBOK complete. Here I felt the authors started repeating things that were covered earlier, but thats the risk when copying a fixed structure. The last chapter in the PMBOK mapping is procurement management and this chapter was a disappointment to me. The authors are of opinion that there is not much difference in this area, while personally I would not agree with that. Anyways.

The third part covers "the rest" with the main chapter probably be 13 which discusses about the changes in responsibilities between a traditional project manager and an "agile project manager". It describes in fairly much detail the changes in behavior and even tries to cover how to get past this difficult change and why people would want to go through the change (whats in it for them). Also chapter 15 answers one important question: What to do with the PMO. The authors suggest transforming it into an agile supporting organization which they still call "Agile PMO".

Chapter 16 (Selling benefits of Agile) and Chapter 17 (Common Mistakes) are useful chapters for people who are driving the change. It helps them answer some of the common questions and deal with some of the resistance. These chapters conclude the book.

In many areas, I'm still skeptical and do not always agree with the authors. I don't know if it's a good idea to change peoples and organizations role and still keep the old name, like "agile project manager" and "agile PMO". Scrum has solved this by simply calling it different: when the behavior is different then also call it different. Hence the ScrumMaster. Also, the authors strongly stick to the "project thinking" and seem at assume that thats a good way of a managing work. Same with contracts, the authors don't seem to think there will be much change in that area. The book has not convinced me the PMBOK is a good idea either, instead just confirmed my earlier criticism.

All tht said. Realistically, I understand that much of these aspect will not change or not quickly. So, this book introduces new concepts in a familiar language. I do think this will be needed and the authors done a great (perhaps the best possible) job in explaining agile concepts in traditional terms without losing it's meaning. This was the purpose of the book and it certainly succeeded in that.

For project managers looking at agile development, this book is an absolute must.
For agilists, the book is still a good and useful read! (also to understand traditional thinking)

Great work!

19 of 22 people found the following review helpful.
Excellent advice for project managers making the change to agile
By Michael Cohn
This excellent book is targeted directly at Project Management Professionals (PMPs) but will be extremely beneficial to any project manager who is interested in agile development.

After three short chapters that introduce the general principles and activities of an agile software development project, the authors attack the meat of their subject. Each of the nine chapters of part two corresponds directly to one of the PMI's project management knowledge areas. Sliger and Broderick, each an experienced PMP, cover the changed responsibilities of the project manager transitioning to agile. A highlight of each chapter is the small table with columns for "I used to do this" and "Now I do this" that succinctly summarizes the often profound differences between traditional and agile project management.

This book is necessary reading for any project manager making the change to agile as well as for any ScrumMaster or agile coach working on a large projects. The book takes a giant stride toward dispelling the myth that the only role for project managers is to buy pizza and soda and get out of the way.

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[Y543.Ebook] PDF Download Strategic Thinking for Advertising Creatives, by Alice Kavounas Taylor

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Strategic Thinking for Advertising Creatives, by Alice Kavounas Taylor

Strategic Thinking for Advertising Creatives, by Alice Kavounas Taylor



Strategic Thinking for Advertising Creatives, by Alice Kavounas Taylor

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Strategic Thinking for Advertising Creatives, by Alice Kavounas Taylor

Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically.

Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. At the end of each chapter, the reader uses the knowledge they have just gained on a hypothetical project, so that by the end of the book, they have employed each of the 11 essential elements and formed their own creative brief.

Featuring international examples of current and classic campaigns, Strategic Thinking for Advertising Creatives

  • Sales Rank: #605118 in Books
  • Brand: Brand: Laurence King Publishing
  • Published on: 2013-10-22
  • Released on: 2013-10-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.75" h x .75" w x 7.00" l, 1.25 pounds
  • Binding: Paperback
  • 208 pages
Features
  • Used Book in Good Condition

About the Author
Alice Kavounas Taylor has enjoyed an award-winning, international advertising career in London and New York. She was formerly Senior Lecturer on the MA in Creative Advertising at University College Falmouth, U.K., a course she originated, led and on which she taught studio practice for 15 years.

Most helpful customer reviews

3 of 3 people found the following review helpful.
I Needed This Book 30 Years Ago
By Bob the Copywriter
Creating successful advertising is no longer about making up cute slogans, clever puns and wacky ideas. Or hiring celebrities (whom you'd like to meet). It's about strategic thinking. That's why this book is so important for any copywriter, art director or planner. Great creative people are intuitive strategists. But it doesn't hurt to have a manual. This book is it. I wish I'd had it 30 years ago.

3 of 4 people found the following review helpful.
20 Pages in and I'm hooked
By Anna
What I really like about this book:

- Layman's terms. Alice does not sound like one of those ad execs that will pound you with one media term after another, she all boils it down to simple and digestible recommendations.
- Examples are current and on trend, not 40 to 50 year ago ads that you might not have experienced (or seen) yourself.
- Great guide to mastering how to crack the brief and making one.

What I don't like about this book:
- The cover title's typography.. is that the Kellogg's K? Hmm, clever.. but I wish it looked classier.

0 of 1 people found the following review helpful.
Great book!
By k
At first I was sceptical. I thought I wasted my money on a book that covers the creative brief and what it is. Now it does go threw the steps that we all know but it really goes deeper than that. It helps you understand what separates a good creative brief from a lousy one and gives examples. I definitely would recommend it to professionals and students.

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[R399.Ebook] Download Popper and Economic Methodology: Contemporary Challenges (Routledge INEM Advances in Economic Methodology)From Routledge

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Popper and Economic Methodology: Contemporary Challenges (Routledge INEM Advances in Economic Methodology)From Routledge

This new book, under the impressive editorship of Thomas Boylan and Paschal O'Gorman, explores a number of major themes central to the work of Karl Popper.

The tensions that have resulted from Popperian thought are well documented. How can mainstream orthodox economics be falsifiable while privileging its core of rationality as unquestionable? This book�includes expert contributions from thinkers such as Tony Lawson, K. Vela Velupillai and John McCall, who discuss this issue with renewed academic rigour.

  • Published on: 2014-04-26
  • Released on: 2014-04-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x .44" w x 6.14" l, .66 pounds
  • Binding: Paperback
  • 192 pages

About the Author

Thomas A. Boylan is Personal Professor of Economics in the Department of Economics at the National University of Ireland, Galway. Paschal O’Gorman is Personal Professor of Philosophy in the Department of Philosophy at the National University of Ireland, Galway.

Most helpful customer reviews

0 of 0 people found the following review helpful.
In search of the real Karl Popper
By Rafe Champion
In recent decades the philosophy and methodology of economics has become a thriving academic industry. Popper's name is often invoked but there is some concern about the interpretation of his ideas. In particular, there is some doubt that Lakatos can really be called a Popperian.

This book is a product of an International Symposium at the University of Galway, convened in 2002 to mark the centenary of Popper's birth. It can be placed alongside the proceedings from Centenary Conferences that were held in Vienna and in Christchurch, New Zealand, where Popper wrote The Open Society and its Enemies and The Poverty of Historicism during World War 2. Another volume for the set is the published papers from the 2007 Prague conference on the theme Rethinking Popper.

"Among the principal themes addressed in this volume are a number of major tensions in Popper's contribution to economic methodology. More specifically these tensions result from two divergent trends in Popper's thought. One trend emerges from his demarcation criterion as contained in his doctrine of falsifiability. The alternative trend is contained in Popper's situational analysis [and] his rationality principle." (xi)

"The second major issue explored is based on a critical reading of Popper's later work [where] the universe is perceived as an open system, untainted by determinism. Under the shadow of this Popperian thesis, orthodox economics is the only social science to have attained the maturity of Newtonian physics. The implications of Popperian open systems for economic methodology have been ignored to-date in the literature on economic methodology. This challenge is addressed..." (xii)

Almost half of the book (only 170 plus xiii pages in total) is written by the editors. They have a special interest in what they call the "realism/anti-realism debate" and the way this plays out in evaluating equilibrium theories in economics, especially the mathematical core of the general equilibrium theory. They look at three aspects of Popper's realism, first the way his thinking changed after he encountered Tarski's theory of truth, second, his realist reading of logic and finally, they extract some of the implications of Popper's "Three-World" thesis which finds ontological space for (1) physical objects, (2) subjective thoughts and (3) abstract ideas.

The introductory section of the first chapter on Popper and economic methodology sketches the history of the field from Hutchison's confrontational introduction of positivism and Popperism in 1938. Despite the reference to "an extraordinarily insightful paper" by Klappholz and Agassi (1959) and the description of Lawrence Boland as "the most influential advocate of critical rationalism in economic methodology" they do not explain just how little influence those authors influenced the other players in the game. The final section on Popper's three worlds is a handy introduction to a little-discussed part of Popper's work but no connection is made to economics.

The most helpful chapter is provided by Tony Lawson although the paper is exasperating because he gives a fair description of some important ideas by Popper but does not see to see how they answer the primary question that concerns him.

The main question which he poses at the start of the paper is "How can social explanatory work proceed in an open system context that lacks the possibility of experimental intervention?"

He sketches Popper's framework for situational analysis, using models of an idealised situation to locate the causal factors. He notes the development in Popper's thought (dating from about 1950) when Popper put forth his theory of indeterminism and Lawson notes how this approach evolved into Popper's theory of propensities, in objective probability theory and in cosmology - the "world of propensities".

Lawson seems to think that testing theories in the natural sciences depends on stable models, like the relatively isolated solar system and the models constructed for controlled experiments in the laboratory. "Given the fundamental openness of the social system and the recognition that the method of logic or situational analysis requires local closure, it is difficult to discern how to proceed".

But why does he assume that situational analysis requires local closure? Scientists in agriculture and biology at large are dealing all the time with open systems: sometimes it is possible to use models with "local closure" and sometimes it is not, hence the use of many techniques to handle the situation, like measuring uncontrolled variables and making adjustments to take account of them. Hayek addressed this situation a long time ago when he addressed the methodological problems of investigating spontaneous orders and complex system. He opted for "explanations in principle" using "pattern prediction", looking for tendencies without demanding precise predictions and strict relationships between cause and effects. This is much the same as the quest for Popperian propensities. It is possible to work with the idea of exact laws (like the laws of physics) while accepting that real (complex) systems do not permit the laws to be expressed precisely (and that applies as much in physics as in economics).

In the middle of writing these notes another book turned up from Amazon, Wade Hands Reflection Without Rules (2001). This is handy (sorry) because it plays into the questions posed above. What have working economists gained from this academic growth area? What progress has been made since, say, 1980 when Blaug's landmark work in the field was published? And the question posed by Lawson - whether the current orientation to social explanation in modern economics warrants the label Popperian?"

Taking the questions in order. It appears that workers in the field have gained next to nothing from the philosophy and methodology literature because the work has been mostly driven by the interests and the theories of the philosophers and very little attention has been paid to the problems and the theories that economists work on every day. Some exceptions that test (and refute) the rule are Lawrence Boland and his student Stanley Wong, but then they were working in a different philosophical tradition that was out of step with the mainstream.

So the answer to Lawson's question is that there was practically no real Popperism in all the mass of literature that purported to be talking about his ideas. If this is even half true then it is a very interesting phenomenon and worthy of further investigation by the sociology of knowledge and the historians as well.

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